Birmingham City Council planning committee has today (24th May) approved an outline planning application for a discount supermarket on the Longbridge town centre development.
![]()
Planning permission was previously granted in August last year for a leisure complex including a cinema, a gym and restaurants on land next to Smyths Toy Superstore.
However, a supporting statement with this new planning application for a discount supermarket on the same site said: “It has proven not to be possible to secure sufficient occupier interest to deliver that scheme. It has therefore become necessary to pursue an alternative approach for this site.”
The new Longbridge centre already has mid-range provision with a large Sainsbury’s supermarket on site, and a high end grocery provision as part of the Marks and Spencer superstore.
The proposals include 3,100 sq m store, with a retail sales area of up to 1,400 sq m, with associated parking as an extension of the existing surface car park.
No potential occupier has been identified at this stage.