Having been unable to secure tenants for a leisure complex in Longbridge town centre, Longbridge developers, St Modwen, have now submitted a planning application for a discount supermarket on the site.
Phase 3 of the Longbridge development saw planning permission granted in August last year for a leisure complex including a cinema, a gym and restaurants on land next to Smyths Toy Store.
However, a supporting statement with a new planning application for a discount supermarket on the same site states: “It has proven not to be possible to secure sufficient occupier interest to deliver that scheme. It has therefore become necessary to pursue an alternative approach for this site.”
The new Longbridge centre already has mid-range provision with a large Sainsbury’s supermarket on site, and a high end grocery provision as part of the Marks and Spencer superstore.
The proposals include 3,100 sq m store, with a retail sales area of up to 1,400 sq m, with associated parking as an extension of the existing surface car park.
No potential occupier has been identified at this stage.
Chris Newsome, Development Director at St. Modwen said: “As part of our ongoing regeneration plans in Longridge, St. Modwen has submitted an outline planning application that could welcome a popular discount food operator to Longbridge.
“We’re keen to explore our options and find the right fit for the town centre that reflects the current market position. The proposed plans would complement the existing offer in town centre, providing customers with a wider selection of shopping options.”
The full application and associated documents can be viewed on Birmingham City Council’s Planning Online website. Application number: 2018/01697/PA Comments can be left until 5th April 2018.